Greater Manchester’s Labour Mayor Andy Burnham is spending £10 million to rebrand Job Centres as ‘Live Well’ centres – part of a performative scheme that prioritises image over substance.
Instead of focusing on real economic reform or job creation, Burnham wants to turn high street spaces into one-stop social hubs, mixing employment advice with vague “wellbeing” services.
Critics say this is another classic example of big government wasting public money on virtue signalling.
Real jobs aren’t created by renaming buildings – they come from economic growth, lower taxes, and fewer bureaucratic gimmicks.